Ser Testigo
Finland, 2020
This audiovisual piece captures a fragment of a National Geographic Explorer's journey on the ground. The voice-over –of Explorer Javier Corso– explains what the photographer has in mind when facing a new adventure, drawing parallels with the values that Subaru wants to highlight for its vehicle.
We stress the concept of security as an essential part of the photographer's preparation before undertaking a project, and how, despite everything, one must always be prepared to face the unexpected.
We also wanted to highlight the importance of reducing our footprint in the environment by emphasizing how the Explorer studies, analyzes and takes into account the place of exploration in order to treat a place and its community with the utmost respect. By minimizing the impact on the ground, everything that happens in front of his lens can continue to unfold in a natural manner, as if he had never been there, thus managing to capture the very essence of the place and its people.