Finland has established itself as a world benchmark of how a modern country should be, with transparent policies and high quality public services. However, their society suffers from a series of internal conflicts linked to their cultural heritage. The exaltation of a value ​​such as self-sufficiency and a lack of communication are deeply rooted in their collective identity. These problems lead to emotional isolation as well as a strong repression of emotions.

As a direct consequence, alcohol is one of the leading causes of death in Finland. Its excessive consumption has claimed more lives than diseases related to cardiovascular problems or cancer and has contributed significantly to the increase of suicide cases. It is estimated that alcohol poisoning is responsible for one in four deaths by accident or violence. But the most relevant fact is that all this takes place in a country that stands out for its democratic and social tradition, with generous public aid and which, apparently, cares about the general well-being of its inhabitants. A country that is the envy of Europe and has been described, on numerous occasions, as the best country in the world.